API Connectors

Send your Facebook Ads (Meta) data to Data Studio, Google Sheets, ChatGPT, Claude, Power BI, Excel, Tableau, Google BigQuery, Amazon S3, Azure Blob Storage, Snowflake, MySQL, PostgreSQL, Python, Azure SQL, Amazon Redshift, Databricks, Windsor MCP, Microsoft Fabric, Copilot Agent

Facebook Ads (Meta) Field Reference

561 metrics151 dimensions

The Facebook connector pulls data from Facebook and Instagram Ads on a campaign, adset, ad and creative level.

A sample URL on how to query data:

https://connectors.windsor.ai/facebook?api\_key=\[your\_api\_key\]&date\_preset=last\_7d&fields=account\_id,account\_name,campaign,clicks,datasource,date,source,spend

The Facebook Ads connector also supports custom conversions.

Frequently asked support questions for the Facebook Ads connector can be found here.

Available options

ID Type Name Description Options
attribution_window SELECT_MULTI Attribution Window The attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. The 'default' option means ["7d_click","1d_view"]. Relates to action_attribution_windows parameter in Facebook Insights API. 1d_view,7d_view,28d_view,1d_click,7d_click,28d_click,1d_ev,dda,default,1d_view_first_conversion,7d_view_first_conversion,28d_view_first_conversion,1d_view_all_conversions,7d_view_all_conversions,28d_view_all_conversions,1d_click_first_conversion,7d_click_first_conversion,28d_click_first_conversion,1d_click_all_conversions,7d_click_all_conversions,28d_click_all_conversions,skan_view,skan_click,incrementality,incrementality_all_conversions,incrementality_first_conversion
use_unified_attribution_setting CHECKBOX Use Unified Attribution Setting When this parameter is set to true, your ads results will be shown using unified attribution settings defined at ad set level and parameter use_account_attribution_setting will be ignored. undefined

Fields

ID Type Name Description Report
account_balance NUMERIC Account Balance Bill amount due for this Ad Account. Account
account_currency TEXT Account currency Currency that is used by your ad account. (duplicate) Account
account_id TEXT Account ID The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. Account
account_name TEXT Account Name The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. Account
account_status TEXT Account Status Status of the account. Account
accountid TEXT Account ID (Duplicate) The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) Account
action_values_add_payment_info NUMERIC Adds of Payment Info Conversion Value The total value of adds of payment info tracked with the conversions objective. Action Values
action_values_add_to_cart NUMERIC Adds to Cart Conversion Value The total value of adds to cart tracked with the conversions objective. Action Values
action_values_add_to_wishlist NUMERIC Adds to Wishlist Conversion Value The total value of adds to wishlist tracked with the conversions objective. Action Values
action_values_app_custom_event_fb_mobile_add_to_cart NUMERIC Action Values App Custom Event.Fb Mobile Add To Cart Action Values App Custom Event.Fb Mobile Add To Cart Action Values
action_values_app_custom_event_fb_mobile_add_to_wishlist NUMERIC Action Values App Custom Event.Fb Mobile Add To Wishlist Action Values App Custom Event.Fb Mobile Add To Wishlist Action Values
action_values_app_custom_event_fb_mobile_content_view NUMERIC Action Values App Custom Event.Fb Mobile Content View Action Values App Custom Event.Fb Mobile Content View Action Values
action_values_app_custom_event_fb_mobile_initiated_checkout NUMERIC Action Values App Custom Event.Fb Mobile Initiated Checkout Action Values App Custom Event.Fb Mobile Initiated Checkout Action Values
action_values_app_custom_event_fb_mobile_purchase NUMERIC Action Values App Custom Event.Fb Mobile Purchase Action Values App Custom Event.Fb Mobile Purchase Action Values
action_values_app_custom_event_other NUMERIC Action Values App Custom Event.Other Action Values App Custom Event.Other Action Values
action_values_click_to_call_call_confirm NUMERIC Call Confirmation Clicks Conversion Value The total value of call confirmation clicks conversions. Action Values
action_values_complete_registration NUMERIC Registrations Completed Conversion Value The total value of registrations completed tracked with the conversions objective. Action Values
action_values_initiate_checkout NUMERIC Checkouts Initiated Conversion Value The total value of checkouts initiated tracked with the conversions objective. Action Values
action_values_lead NUMERIC Leads Conversion Value The total value of leads tracked with the conversions objective. Action Values
action_values_offsite_conversion_fb_pixel_add_payment_info NUMERIC Website Adds of Payment Info Conversion Value The total value of website adds of payment info conversions. Action Values
action_values_offsite_conversion_fb_pixel_add_to_cart NUMERIC Website Adds to Cart Conversion Value The total value of website add to cart conversions. Action Values
action_values_offsite_conversion_fb_pixel_add_to_wishlist NUMERIC Website Adds to Wishlist Conversion Value The total value of all website add to wishlist conversions. Action Values
action_values_offsite_conversion_fb_pixel_complete_registration NUMERIC Website Registrations Completed Conversion Value The value of complete registration events tracked by the pixel on your website and attributed to your ads. Action Values
action_values_offsite_conversion_fb_pixel_custom NUMERIC Action Values Offsite Conversion Fb Pixel Custom Custom pixel events defined by the advertiser Action Values
action_values_offsite_conversion_fb_pixel_initiate_checkout NUMERIC Website Checkouts Initiated Conversion Value The total value of website checkout initiated conversions. Action Values
action_values_offsite_conversion_fb_pixel_lead NUMERIC Website Leads Conversion Value The total value of website leads conversions. Action Values
action_values_offsite_conversion_fb_pixel_purchase NUMERIC Website Purchases Conversion Value The total value of website purchase conversions. Action Values
action_values_offsite_conversion_fb_pixel_search NUMERIC Website Searches Conversion Value The total value of website searches conversions. Action Values
action_values_offsite_conversion_fb_pixel_view_content NUMERIC Website Content Views Conversion Value The total value of website content views conversions. Action Values
action_values_omni_add_to_cart NUMERIC Omni Adds to Cart Conversion Value The total value of omni adds to cart tracked with the conversions objective. Action Values
action_values_omni_complete_registration NUMERIC Omni Registrations Completed Conversion Value The total value of registrations completed tracked with the conversions objective. Action Values
action_values_omni_custom NUMERIC Action Values Omni Custom Action Values Omni Custom Action Values
action_values_omni_initiated_checkout NUMERIC Omni Checkouts Initiated Conversion Value The total value of checkouts initiated tracked with the conversions objective. Action Values
action_values_omni_purchase NUMERIC Purchases Conversion Value The total value of purchases tracked with the conversions objective. Action Values
action_values_omni_search NUMERIC Omni Searches Conversion Value The total value of search conversions. Action Values
action_values_omni_spend_credits NUMERIC Credit Spends Conversion Value The total value of spend credits conversions. Action Values
action_values_omni_view_content NUMERIC Content Views Conversion Value The total value of content views tracked with the conversions objective. Action Values
action_values_onsite_conversion_lead_grouped NUMERIC On-Facebook Leads Conversion Value The total value of on-facebook leads conversions. Action Values
action_values_onsite_conversion_purchase NUMERIC Action Values Onsite Conversion.Purchase Action Values Onsite Conversion.Purchase Action Values
action_values_onsite_web_add_to_cart NUMERIC Action Values Onsite Web Add To Cart Action Values Onsite Web Add To Cart Action Values
action_values_onsite_web_app_add_to_cart NUMERIC Action Values Onsite Web App Add To Cart Action Values Onsite Web App Add To Cart Action Values
action_values_onsite_web_app_purchase NUMERIC Action Values Onsite Web App Purchase Action Values Onsite Web App Purchase Action Values
action_values_onsite_web_purchase NUMERIC Action Values Onsite Web Purchase Action Values Onsite Web Purchase Action Values
action_values_purchase NUMERIC Action Values Purchase Action Values Purchase Action Values
action_values_search NUMERIC Searches Conversion Value The total value of search conversions. Action Values
action_values_signup_event NUMERIC Action Values Signup Event Action Values Signup Event Action Values
action_values_subscription_event NUMERIC Action Values Subscription Event Action Values Subscription Event Action Values
action_values_total NUMERIC Action Values Total Total values of actions Action Values
actions_add_payment_info NUMERIC Adds of Payment Info The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_add_to_cart NUMERIC Adds to Cart The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_add_to_wishlist NUMERIC Adds to Wishlist The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_app_custom_event_fb_mobile_activate_app NUMERIC Mobile App Activactions The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_app_custom_event_fb_mobile_add_payment_info NUMERIC Actions App Custom Event.Fb Mobile Add Payment Info Actions App Custom Event.Fb Mobile Add Payment Info Actions
actions_app_custom_event_fb_mobile_add_to_cart NUMERIC Actions App Custom Event.Fb Mobile Add To Cart Actions App Custom Event.Fb Mobile Add To Cart Actions
actions_app_custom_event_fb_mobile_add_to_wishlist NUMERIC Actions App Custom Event.Fb Mobile Add To Wishlist Actions App Custom Event.Fb Mobile Add To Wishlist Actions
actions_app_custom_event_fb_mobile_complete_registration NUMERIC Mobile App Registrations Completed The number of registrations in your mobile app that were recorded as app events and attributed to your ads. Actions
actions_app_custom_event_fb_mobile_content_view NUMERIC Mobile Content Views The number of content views in your mobile app that were recorded as app events and attributed to your ads. Actions
actions_app_custom_event_fb_mobile_initiated_checkout NUMERIC Actions App Custom Event.Fb Mobile Initiated Checkout Actions App Custom Event.Fb Mobile Initiated Checkout Actions
actions_app_custom_event_fb_mobile_level_achieved NUMERIC Mobile App Levels Completed The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. Actions
actions_app_custom_event_fb_mobile_purchase NUMERIC Actions App Custom Event.Fb Mobile Purchase Actions App Custom Event.Fb Mobile Purchase Actions
actions_app_custom_event_fb_mobile_search NUMERIC Actions App Custom Event.Fb Mobile Search Actions App Custom Event.Fb Mobile Search Actions
actions_app_custom_event_fb_mobile_tutorial_completion NUMERIC Actions App Custom Event.Fb Mobile Tutorial Completion Actions App Custom Event.Fb Mobile Tutorial Completion Actions
actions_app_custom_event_other NUMERIC Mobile App - Other Mobile App - Other Actions
actions_app_install NUMERIC Desktop App Installs The number of installs of your mobile app that were recorded as app events and attributed to your ads. Actions
actions_checkin NUMERIC Check-Ins The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. Actions
actions_click_to_call_call_confirm NUMERIC Call Confirmation Clicks The number of call confirmation clicks attributed to your ads. Actions
actions_click_to_call_native_20s_call_connect NUMERIC 20-second Phone Calls The number of times calls placed resulted in successful connections lasting at least 20 seconds. Actions
actions_click_to_call_native_60s_call_connect NUMERIC 60-second Phone Calls The number of times calls placed resulted in successful connections lasting at least 60 seconds. Actions
actions_click_to_call_native_call_placed NUMERIC Calls Placed The number of times a call was made to your business by selecting an ad. Actions
actions_comment NUMERIC Post Comments The number of comments on your ads. Actions
actions_complete_registration NUMERIC Registrations Completed The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_initiate_checkout NUMERIC Checkouts Initiated The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_landing_page_view NUMERIC Landing Page Views The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. Actions
actions_lead NUMERIC Leads The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. Actions
actions_like NUMERIC Page Likes The number of likes of your Facebook Page attributed to your ads. Actions
actions_link_click NUMERIC Actions Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Actions
actions_mobile_app_install NUMERIC Mobile App Installs The number of installs of your mobile app that were recorded as app events and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_add_payment_info NUMERIC Website Adds of Payment Info The number of add payment info events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_add_to_cart NUMERIC Website Adds to Cart The number of add to cart events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_add_to_wishlist NUMERIC Website Adds to Wishlist The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_complete_registration NUMERIC Website Registrations Completed The number of complete registration events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_custom NUMERIC Custom Events The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_offsite_conversion_fb_pixel_initiate_checkout NUMERIC Website Checkouts Initiated The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_lead NUMERIC Website Leads The number of lead events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_purchase NUMERIC Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_search NUMERIC Website Searches The number of search events tracked by the pixel on your website and attributed to your ads. Actions
actions_offsite_conversion_fb_pixel_view_content NUMERIC Website Content Views The number of view content events tracked by the pixel on your website and attributed to your ads. Actions
actions_omni_achievement_unlocked NUMERIC Achievements Unlocked The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_activate_app NUMERIC App Activations The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_add_to_cart NUMERIC Omni Adds to Cart The number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_app_install NUMERIC App Installs The number of app installs that were recorded as app events and attributed to your ads. Actions
actions_omni_complete_registration NUMERIC Omni Registrations Completed The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_custom NUMERIC Actions Omni Custom Actions Omni Custom Actions
actions_omni_initiated_checkout NUMERIC Omni checkouts Initiated The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_level_achieved NUMERIC Omni Levels Achieved The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_purchase NUMERIC Omni Purchases The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_rate NUMERIC Ratings Submitted The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_search NUMERIC Omni Searches The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_spend_credits NUMERIC Credit Spends The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. Actions
actions_omni_tutorial_completion NUMERIC Omni Tutorials Completed The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_omni_view_content NUMERIC Omni Content Views The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_onsite_conversion_flow_complete NUMERIC On-Facebook Workflow Completions The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Actions
actions_onsite_conversion_lead_grouped NUMERIC On-Facebook Leads The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. Actions
actions_onsite_conversion_messaging_block NUMERIC Blocked Messaging Connections The number of times that people blocked a messaging connection with your business, attributed to your ads. Actions
actions_onsite_conversion_messaging_conversation_started_7d NUMERIC Messaging conversation started The number of times that a messaging conversation was started with your business after at least seven days of inactivity. Actions
actions_onsite_conversion_messaging_first_reply NUMERIC Action Onsite Conversion Messaging First Reply Action Onsite Conversion Messaging First Reply Actions
actions_onsite_conversion_post_save NUMERIC Post Saves The total number of times your ad has been saved. Actions
actions_onsite_conversion_purchase NUMERIC On-Facebook Purchases The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Actions
actions_onsite_conversion_total_messaging_connection NUMERIC Action Values Onsite Conversion Total Messaging Connection Action Values Onsite Conversion Total Messaging Connection Action Values
actions_onsite_web_add_to_cart NUMERIC Actions Onsite Web Add To Cart Actions Onsite Web Add To Cart Actions
actions_onsite_web_app_add_to_cart NUMERIC Actions Onsite Web App Add To Cart Actions Onsite Web App Add To Cart Actions
actions_onsite_web_app_purchase NUMERIC Actions Onsite Web App Purchase Actions Onsite Web App Purchase Actions
actions_onsite_web_purchase NUMERIC Actions Onsite Web Purchase Actions Onsite Web Purchase Actions
actions_page_engagement NUMERIC Page Engagement The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. Actions
actions_photo_view NUMERIC Photo Views The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. Actions
actions_post NUMERIC Actions Post Shares The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. Actions
actions_post_engagement NUMERIC Post Engagement The total number of actions that people take involving your ads. Actions
actions_post_reaction NUMERIC Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. Actions
actions_purchase NUMERIC Action Purchase Action Purchase Actions
actions_rsvp NUMERIC Event Responses The number of people who responded Interested or Going to your Facebook event, attributed to your ads. Actions
actions_search NUMERIC Search Events The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actions_total NUMERIC Total Actions Total amount of actions attributed to your ads. Actions
actions_video_view NUMERIC 3-Second Video Plays The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Actions
actions_view_content NUMERIC Content Views The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Actions
actor_id TEXT Facebook Page ID Used for Instagram Ads. Provide Instagram account ID used for running these ads. Ad
ad_created_time TIMESTAMP Ad Created Time Time when the ad was created. Ad
ad_format_asset TEXT ID of ad format asset The ID of the ad format asset involved in impression, click, or action. Ad Format Asset
ad_id TEXT Ad ID Unique ID of the ad being viewed in reporting Ad
ad_name TEXT Ad Name The name of the ad being viewed in reporting Ad
ad_object_type TEXT Ad Object Type The type of Facebook object you want to advertise. Ad
ad_optimization_type TEXT Ad Optimization Type Ad Optimization Type Ad
adcontent TEXT Ad Content The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) Ad
adgroupid TEXT Ad Set ID (duplicate) The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) Ad
adid TEXT Ad ID (duplicate) Unique ID of the ad being viewed in reporting (duplicate) Ad
adnetwork_conversions NUMERIC (Deprecated) Ad Network Conversions The Ad Network Reported Conversions. Ad
adnetwork_revenue NUMERIC Ad Network Revenue The Ad Network Reported Revenue Ad
adset_bid_amount NUMERIC Ad Set Bid Amount Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. Ad
adset_bid_info TEXT Ad Set Bid Info Map of bid objective to bid value. Ad
adset_bid_strategy TEXT Ad Set Bid Strategy Lowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction. Ad
adset_budget_remaining NUMERIC Ad Set Budget Remaining Remaining budget of this Ad Set Ad
adset_created_time TIMESTAMP Ad Set Created Time Time when this Ad Set was created Ad
adset_daily_budget NUMERIC Ad Set Daily Budget The daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD). Ad
adset_destination_type TEXT Ad Set Destination Type Destination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT. Ad
adset_effective_status TEXT Adset Effective Status The effective status of the adset.The status could be effective either because of its own status, or the status of its parent campaign. Ad
adset_end_time TIMESTAMP Ad Set End Time End time, in UTC UNIX timestamp Ad
adset_id TEXT Ad Set ID The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. Ad
adset_lifetime_budget NUMERIC Ad Set Lifetime Budget The lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD). Ad
adset_name TEXT Ad Set Name The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. Ad
adset_start_time TIMESTAMP Ad Set Start Time Start time, in UTC UNIX timestamp Ad
adset_status TEXT Adset Status The status of the adset. Ad
adset_updated_time TIMESTAMP Ad Set Updated Time Time when the Ad Set was updated Ad
adsset_optimization_goal TEXT Ad Set Optimization Goal The optimization goal this ad set is using. Ad
age TEXT Age Range The age range of the people you've reached. User
amount_spent NUMERIC Account Amount Spent Current amount spent by the account with respect to spend_cap. Or total amount in the absence of spend_cap. Account
bodies TEXT Bodies of the ad (semicolon-separated) All bodies of the ad, separated by semicolon. Not supported for video post creatives. Ad
body TEXT Body of the ad The body of the ad. Not supported for video post creatives. Ad
body_asset TEXT ID of body asset The ID of the body asset involved in impression, click or action. Body Asset
buying_type TEXT Buying Type The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns. Dynamic Creative Ads
call_to_action_asset TEXT ID of call to action asset The ID of the call to action asset involved in impression, click, or action. Call to Action Asset
campaign TEXT Campaign The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. Campaign
campaign_bid_strategy TEXT Campaign Bid Strategy Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type Campaign
campaign_budget_remaining NUMERIC Campaign Budget Remaining Remaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD). Campaign
campaign_buying_type TEXT Campaign Buying Type Buying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads. Campaign
campaign_configured_status TEXT Campaign Configured Status If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. Campaign
campaign_created_time TIMESTAMP Campaign Created Time Merging of start_times for the ad sets belonging to this campaign. Campaign
campaign_daily_budget NUMERIC Campaign Daily Budget Daily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget. Campaign
campaign_effective_status TEXT Campaign Effective Status The effective status of the campaign.The status could be effective either because of its own status, or the status of its parent campaign. Campaign
campaign_id TEXT Campaign ID The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. Campaign
campaign_lifetime_budget NUMERIC Campaign Lifetime Budget The lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD). Campaign
campaign_objective TEXT Campaign Objective Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. Campaign
campaign_special_ad_category TEXT Campaign Special Ad Category The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE. Campaign
campaign_spend_cap NUMERIC Campaign Spend Cap A spend cap for the campaign, such that it will not spend more than this cap. Campaign
campaign_start_time TIMESTAMP Campaign Start Time Merging of start_times for the ad sets belonging to this campaign. Campaign
campaign_status TEXT Campaign Status The status of the campaign. Account
campaign_stop_time TIMESTAMP Campaign Stop Time Merging of stop_times for the ad sets belonging to this campaign. Campaign
campaignid TEXT Campaign ID (duplicate) The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate) Campaign
canvas_avg_view_percent PERCENT Instant Experience View Percentage The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. Media
canvas_avg_view_time NUMERIC Instant Experience View Time The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. Media
catalog_segment_actions_add_to_cart NUMERIC Catalog Segment Actions Add To Cart Catalog Segment Actions Add To Cart Catalog Segment Actions
catalog_segment_actions_app_custom_event_fb_mobile_add_to_cart NUMERIC Catalog Segment Actions App Custom Event.FB Mobile Add To Cart Catalog Segment Actions App Custom Event.FB Mobile Add To Cart Catalog Segment Actions
catalog_segment_actions_app_custom_event_fb_mobile_content_view NUMERIC Catalog Segment Actions App Custom Event.FB Mobile Content View Catalog Segment Actions App Custom Event.FB Mobile Content View Catalog Segment Actions
catalog_segment_actions_app_custom_event_fb_mobile_purchase NUMERIC Catalog Segment Actions App Custom Event.FB Mobile Purchase Catalog Segment Actions App Custom Event.FB Mobile Purchase Catalog Segment Actions
catalog_segment_actions_offsite_conversion_fb_pixel_add_to_cart NUMERIC Catalog Segment Actions Offsite Conversion Fb Pixel Add To Cart Catalog Segment Actions Offsite Conversion Fb Pixel Add To Cart Catalog Segment Actions
catalog_segment_actions_offsite_conversion_fb_pixel_view_content NUMERIC Catalog Segment Actions Offsite Conversion Fb Pixel View Content Catalog Segment Actions Offsite Conversion Fb Pixel View Content Catalog Segment Actions
catalog_segment_actions_omni_add_to_cart NUMERIC Catalog Segment Actions Omni Add To Cart Catalog Segment Actions Omni Add To Cart Catalog Segment Actions
catalog_segment_actions_omni_purchase NUMERIC Catalog Segment Actions Omni Purchase Catalog Segment Actions Omni Purchase Catalog Segment Actions
catalog_segment_actions_omni_view_content NUMERIC Catalog Segment Actions Omni View Content Catalog Segment Actions Omni View Content Catalog Segment Actions
catalog_segment_actions_purchase NUMERIC Catalog Segment Actions Purchase Catalog Segment Actions Purchase Catalog Segment Actions
catalog_segment_actions_view_content NUMERIC Catalog Segment Actions View Content Catalog Segment Actions View Content Catalog Segment Actions
catalog_segment_value_add_to_cart NUMERIC Catalog Segment Value Add To Cart Catalog Segment Value Add To Cart Catalog Segment Value
catalog_segment_value_app_custom_event NUMERIC Catalog Segment Value App Custom Event Catalog Segment Value App Custom Event Catalog Segment Value
catalog_segment_value_app_custom_event_fb_mobile_add_to_cart NUMERIC Catalog Segment Value App Custom Event.FB Mobile Add To Cart Catalog Segment Value App Custom Event.FB Mobile Add To Cart Catalog Segment Value
catalog_segment_value_app_custom_event_fb_mobile_content_view NUMERIC Catalog Segment Value App Custom Event.FB Mobile Content View Catalog Segment Value App Custom Event.FB Mobile Content View Catalog Segment Value
catalog_segment_value_app_custom_event_fb_mobile_purchase NUMERIC Catalog Segment Value App Custom Event.FB Mobile Purchase Catalog Segment Value App Custom Event.FB Mobile Purchase Catalog Segment Value
catalog_segment_value_mobile_purchase_roas NUMERIC Mobile purchase ROAS Value from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level. Catalog Segment Value
catalog_segment_value_offsite_conversion NUMERIC Catalog Segment Value Offsite Conversion Catalog Segment Value Offsite Conversion Catalog Segment Value
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart NUMERIC Catalog Segment Value Offsite Conversion Fb Pixel Add To Cart Catalog Segment Value Offsite Conversion Fb Pixel Add To Cart Catalog Segment Value
catalog_segment_value_offsite_conversion_fb_pixel_view_content NUMERIC Catalog Segment Value Offsite Conversion Fb Pixel View Content Catalog Segment Value Offsite Conversion Fb Pixel View Content Catalog Segment Value
catalog_segment_value_omni_add_to_cart NUMERIC Catalog Segment Value Omni Add To Cart Catalog Segment Value Omni Add To Cart Catalog Segment Value
catalog_segment_value_omni_purchase NUMERIC Catalog Segment Value Omni Purchase Catalog Segment Value Omni Purchase Catalog Segment Value
catalog_segment_value_omni_purchase_roas NUMERIC Total purchase ROAS Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads. Catalog Segment Value
catalog_segment_value_omni_view_content NUMERIC Catalog Segment Value Omni View Content Catalog Segment Value Omni View Content Catalog Segment Value
catalog_segment_value_onsite_app_add_to_cart NUMERIC Catalog Segment Value Onsite App Add To Cart Catalog Segment Value Onsite App Add To Cart Catalog Segment Value
catalog_segment_value_onsite_app_purchase NUMERIC Catalog Segment Value Onsite App Purchase Catalog Segment Value Onsite App Purchase Catalog Segment Value
catalog_segment_value_onsite_app_view_content NUMERIC Catalog Segment Value Onsite App View Content Catalog Segment Value Onsite App View Content Catalog Segment Value
catalog_segment_value_onsite_web_add_to_cart NUMERIC Catalog Segment Value Onsite Web Add To Cart Catalog Segment Value Onsite Web Add To Cart Catalog Segment Value
catalog_segment_value_onsite_web_app_add_to_cart NUMERIC Catalog Segment Value Onsite Web App Add To Cart Catalog Segment Value Onsite Web App Add To Cart Catalog Segment Value
catalog_segment_value_onsite_web_app_purchase NUMERIC Catalog Segment Value Onsite Web App Purchase Catalog Segment Value Onsite Web App Purchase Catalog Segment Value
catalog_segment_value_onsite_web_app_view_content NUMERIC Catalog Segment Value Onsite Web App View Content Catalog Segment Value Onsite Web App View Content Catalog Segment Value
catalog_segment_value_onsite_web_view_content NUMERIC Catalog Segment Value Onsite Web View Content Catalog Segment Value Onsite Web View Content Catalog Segment Value
catalog_segment_value_purchase NUMERIC Catalog Segment Value Purchase Catalog Segment Value Purchase Catalog Segment Value
catalog_segment_value_view_content NUMERIC Catalog Segment Value View Content Catalog Segment Value View Content Catalog Segment Value
catalog_segment_value_website_purchase_roas NUMERIC Website purchase ROAS (Catalog Segment) Total return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads. Catalog Segment Value
clicks NUMERIC Clicks The number of clicks on your ads. Ad
conversion_rate_ranking TEXT Conversion Rate Ranking How your ad's expected conversion rate compared to ads with the same optimization goal competing for the same audience. The expected conversion rate calculates the likelihood that a person who viewed your ad will complete your optimization goal. Performance
conversion_values_ad_click_mobile_app NUMERIC In-App Ad Clicks Conversion Value The value of mobile app ad clicks Conversions
conversion_values_ad_impression_mobile_app NUMERIC In-App Ad Impressions Conversion Value The value of mobile app ad impressions Conversions
conversion_values_cancel_subscription_mobile_app NUMERIC Mobile App Canceled Subscriptions Conversion Value The value of mobile app canceled subscriptions Conversions
conversion_values_cancel_subscription_offline NUMERIC Offline Canceled Subscriptions Conversion Value The value of offline canceled subscriptions Conversions
conversion_values_cancel_subscription_total NUMERIC Canceled Subscriptions Conversion Value The total value of canceled subscriptions Conversions
conversion_values_cancel_subscription_website NUMERIC Website Canceled Subscriptions Conversion Value The value of website canceled subscriptions Conversions
conversion_values_contact_mobile_app NUMERIC Mobile App Contacts Conversion Value The value of mobile app contacts Conversions
conversion_values_contact_offline NUMERIC Offline Contacts Conversion Value The value of offline contacts Conversions
conversion_values_contact_total NUMERIC Contacts Conversion Value The total value of contacts Conversions
conversion_values_contact_website NUMERIC Website Contacts Conversion Value The value of website contacts Conversions
conversion_values_customize_product_mobile_app NUMERIC Mobile App Products Customized Conversion Value The value of mobile app products customized Conversions
conversion_values_customize_product_offline NUMERIC Offline Products Customized Conversion Value The value of offline products customized Conversions
conversion_values_customize_product_total NUMERIC Products Customized Conversion Value The total value of products customized Conversions
conversion_values_customize_product_website NUMERIC Website Products Customized Conversion Value The value of website products customized Conversions
conversion_values_donate_mobile_app NUMERIC Mobile App Donations Conversion Value The value of mobile app donations Conversions
conversion_values_donate_offline NUMERIC Offline Donations Conversion Value The value of offline donations Conversions
conversion_values_donate_on_facebook NUMERIC On Facebook Donations Conversion Value The value of donations on facebook Conversions
conversion_values_donate_total NUMERIC Donations Conversion Value The total value of donations Conversions
conversion_values_donate_website NUMERIC Website Donations Conversion Value The value of website donations Conversions
conversion_values_find_location_mobile_app NUMERIC Mobile App Location Searches Conversion Value The value of mobile app location searches Conversions
conversion_values_find_location_offline NUMERIC Offline Location Searches Conversion Value The value of offline app location searches Conversions
conversion_values_find_location_total NUMERIC Location Searches Conversion Value The total value of location searches Conversions
conversion_values_find_location_website NUMERIC Website Location Searches Conversion Value The value of website location searches Conversions
conversion_values_recurring_subscription_payment_mobile_app NUMERIC Mobile App Recurring Subscription Payments Conversion Value The value of mobile app recurring subscription payments Conversions
conversion_values_recurring_subscription_payment_offline NUMERIC Offline Recurring Subscription Payments Conversion Value The value of offline recurring subscription payments Conversions
conversion_values_recurring_subscription_payment_total NUMERIC Recurring Subscription Payments Conversion Value The total value of recurring subscription payments Conversions
conversion_values_recurring_subscription_payment_website NUMERIC Website Recurring Subscription Payments Conversion Value The value of website recurring subscription payments Conversions
conversion_values_schedule_mobile_app NUMERIC Mobile App Appointments Scheduled Conversion Value The value of mobile app appointments scheduled Conversions
conversion_values_schedule_offline NUMERIC Offline Appointments Scheduled Conversion Value The value of offline app appointments scheduled Conversions
conversion_values_schedule_total NUMERIC Appointments Scheduled Conversion Value The total value of appointments scheduled Conversions
conversion_values_schedule_website NUMERIC Website Appointments Scheduled Conversion Value The value of website appointments scheduled Conversions
conversion_values_start_trial_mobile_app NUMERIC Mobile App Trials Started Conversion Value The value of mobile app trials started Conversions
conversion_values_start_trial_offline NUMERIC Offline Trials Started Conversion Value The value of offline trials started Conversions
conversion_values_start_trial_total NUMERIC Trials Started Conversion Value The total value of trials started Conversions
conversion_values_start_trial_website NUMERIC Website Trials Started Conversion Value The value of website trials started Conversions
conversion_values_submit_application_mobile_app NUMERIC Mobile App Applications Submitted Conversion Value The value of mobile app applications submitted Conversions
conversion_values_submit_application_offline NUMERIC Offline Applications Submitted Conversion Value The value of offline applications submitted Conversions
conversion_values_submit_application_on_facebook NUMERIC On Facebook Applications Submitted Conversion Value The value of applications submitted on facebook Conversions
conversion_values_submit_application_total NUMERIC Applications Submitted Conversion Value The total value of applications submitted Conversions
conversion_values_submit_application_website NUMERIC Website Applications Submitted Conversion Value The value of website applications submitted Conversions
conversion_values_subscribe_mobile_app NUMERIC Mobile App Subscriptions Conversion Value The value of mobile app subscriptions Conversions
conversion_values_subscribe_offline NUMERIC Offline Subscriptions Conversion Value The value of offline subscriptions Conversions
conversion_values_subscribe_total NUMERIC Subscriptions Conversion Value The total value of subscriptions Conversions
conversion_values_subscribe_website NUMERIC Website Subscriptions Conversion Value The value of website subscriptions Conversions
conversions_ad_click_mobile_app NUMERIC Mobile app ad click conversions The number of mobile app ad clicks Conversions
conversions_ad_impression_mobile_app NUMERIC Mobile app ad impression conversions The number of mobile app ad impressions Conversions
conversions_cancel_subscription_mobile_app NUMERIC Mobile app cancel subscription conversions The number of mobile app canceled subscriptions Conversions
conversions_cancel_subscription_offline NUMERIC Offline cancel subscription conversions The number of offline canceled subscriptions Conversions
conversions_cancel_subscription_total NUMERIC Cancel subscription conversions The total number of canceled subscriptions Conversions
conversions_cancel_subscription_website NUMERIC Website cancel subscription conversions The number of website canceled subscriptions Conversions
conversions_contact_mobile_app NUMERIC Mobile app contact conversions The number of mobile app contacts Conversions
conversions_contact_offline NUMERIC Offline contact conversions The number of offline contacts Conversions
conversions_contact_total NUMERIC Contact conversions The total number of contacts Conversions
conversions_contact_website NUMERIC Website contact conversions The number of website contacts Conversions
conversions_customize_product_mobile_app NUMERIC Mobile app customize product conversions The number of mobile app products customized Conversions
conversions_customize_product_offline NUMERIC Offline customize product conversions The number of offline products customized Conversions
conversions_customize_product_total NUMERIC Customize product conversions The total number of products customized Conversions
conversions_customize_product_website NUMERIC Website customize product conversions The number of website products customized Conversions
conversions_donate_mobile_app NUMERIC Mobile app donate conversions The number of mobile app donations Conversions
conversions_donate_offline NUMERIC Offline donate conversions The number of offline donations Conversions
conversions_donate_on_facebook NUMERIC Donate on facebook conversions The number of donations on facebook Conversions
conversions_donate_total NUMERIC Donate conversions The total number of donations Conversions
conversions_donate_website NUMERIC Website Donate Conversions The number of website donations Conversions
conversions_find_location_mobile_app NUMERIC Mobile app find location conversions The number of mobile app location searches Conversions
conversions_find_location_offline NUMERIC Offline find location conversions The number of offline app location searches Conversions
conversions_find_location_total NUMERIC Find location conversions The total number of location searches Conversions
conversions_find_location_website NUMERIC Website find location conversions The number of website location searches Conversions
conversions_recurring_subscription_payment_mobile_app NUMERIC Mobile app recurring subscription payment conversions The number of mobile app recurring subscription payments Conversions
conversions_recurring_subscription_payment_offline NUMERIC Offline recurring subscription payment conversions The number of offline recurring subscription payments Conversions
conversions_recurring_subscription_payment_total NUMERIC Recurring subscription payment conversions The total number of recurring subscription payments Conversions
conversions_recurring_subscription_payment_website NUMERIC Website recurring subscription payment conversions The number of website recurring subscription payments Conversions
conversions_schedule_mobile_app NUMERIC Mobile app schedule conversions The number of mobile app appointments scheduled Conversions
conversions_schedule_offline NUMERIC Offline schedule conversions The number of offline app appointments scheduled Conversions
conversions_schedule_total NUMERIC Appointments Scheduled Conversions The total number of appointments scheduled Conversions
conversions_schedule_website NUMERIC Website schedule conversions The number of website appointments scheduled Conversions
conversions_start_trial_mobile_app NUMERIC Mobile app trials started conversions The number of mobile app trials started Conversions
conversions_start_trial_offline NUMERIC Offline trials started conversions The number of offline trials started Conversions
conversions_start_trial_total NUMERIC Start trial conversions The total number of trials started Conversions
conversions_start_trial_website NUMERIC Website trials started conversions The number of website trials started Conversions
conversions_submit_application_mobile_app NUMERIC Submitted applications (Mobile App) The number of mobile app applications submitted Conversions
conversions_submit_application_offline NUMERIC Submitted applications (Offline) The number of offline applications submitted Conversions
conversions_submit_application_on_facebook NUMERIC Submitted applications (Facebook) The number of applications submitted on facebook Conversions
conversions_submit_application_total NUMERIC Submit application conversions The total number of applications submitted Conversions
conversions_submit_application_website NUMERIC Submitted applications (Website) The number of website applications submitted Conversions
conversions_subscribe_mobile_app NUMERIC Mobile app subscribe conversions The number of mobile app subscriptions Conversions
conversions_subscribe_offline NUMERIC Offline subscribe conversions The number of offline subscriptions Conversions
conversions_subscribe_total NUMERIC Subscribe conversions The total number of subscriptions Conversions
conversions_subscribe_website NUMERIC Website subscribe conversions The number of website subscriptions Conversions
converted_product_quantity_app_custom_event NUMERIC Converted Product Quantity App Custom Event Converted Product Quantity App Custom Event Converted Product Quantity
converted_product_quantity_app_custom_event_fb_mobile_add_to_cart NUMERIC Converted Product Quantity App Custom Event.FB Mobile Add To Cart Converted Product Quantity App Custom Event.FB Mobile Add To Cart Converted Product Quantity
converted_product_quantity_app_custom_event_fb_mobile_content_view NUMERIC Converted Product Quantity App Custom Event.FB Mobile Content View Converted Product Quantity App Custom Event.FB Mobile Content View Converted Product Quantity
converted_product_quantity_app_custom_event_fb_mobile_purchase NUMERIC Converted Product Quantity App Custom Event.FB Mobile Purchase Converted Product Quantity App Custom Event.FB Mobile Purchase Converted Product Quantity
converted_product_quantity_offsite_conversion NUMERIC Converted Product Quantity Offsite Conversion Converted Product Quantity Offsite Conversion Converted Product Quantity
converted_product_quantity_offsite_conversion_fb_pixel_view_content NUMERIC Converted Product Quantity Offsite Conversion Fb Pixel View Content Converted Product Quantity Offsite Conversion Fb Pixel View Content Converted Product Quantity
converted_product_quantity_omni_add_to_cart NUMERIC Converted Product Quantity Omni Add To Cart Converted Product Quantity Omni Add To Cart Converted Product Quantity
converted_product_quantity_omni_purchase NUMERIC Converted Product Quantity Omni Purchase Converted Product Quantity Omni Purchase Converted Product Quantity
converted_product_quantity_omni_view_content NUMERIC Converted Product Quantity Omni View Content Converted Product Quantity Omni View Content Converted Product Quantity
converted_product_value_app_custom_event NUMERIC Converted Product Value App Custom Event Converted Product Value App Custom Event Converted Product Value
converted_product_value_app_custom_event_fb_mobile_add_to_cart NUMERIC Converted Product Value App Custom Event.FB Mobile Add To Cart Converted Product Value App Custom Event.FB Mobile Add To Cart Converted Product Value
converted_product_value_app_custom_event_fb_mobile_content_view NUMERIC Converted Product Value App Custom Event.FB Mobile Content View Converted Product Value App Custom Event.FB Mobile Content View Converted Product Value
converted_product_value_app_custom_event_fb_mobile_purchase NUMERIC Converted Product Value App Custom Event.FB Mobile Purchase Converted Product Value App Custom Event.FB Mobile Purchase Converted Product Value
converted_product_value_offsite_conversion NUMERIC Converted Product Value Offsite Conversion Converted Product Value Offsite Conversion Converted Product Value
converted_product_value_offsite_conversion_fb_pixel_view_content NUMERIC Converted Product Value Offsite Conversion Fb Pixel View Content Converted Product Value Offsite Conversion Fb Pixel View Content Converted Product Value
converted_product_value_omni_add_to_cart NUMERIC Converted Product Value Omni Add To Cart Converted Product Value Omni Add To Cart Converted Product Value
converted_product_value_omni_purchase NUMERIC Converted Product Value Omni Purchase Converted Product Value Omni Purchase Converted Product Value
converted_product_value_omni_view_content NUMERIC Converted Product Value Omni View Content Converted Product Value Omni View Content Converted Product Value
cost_per_action_type_add_payment_info NUMERIC Cost per Adds of Payment Info Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_add_to_cart NUMERIC Cost per Adds to Cart Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_add_to_wishlist NUMERIC Cost per Adds to Wishlist Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_activate_app NUMERIC Cost per Mobile App Activactions Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info NUMERIC Cost per Actions App Custom Event.Fb Mobile Add Payment Info Cost per Actions App Custom Event.Fb Mobile Add Payment Info Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart NUMERIC Cost per Actions App Custom Event.Fb Mobile Add To Cart Cost per Actions App Custom Event.Fb Mobile Add To Cart Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist NUMERIC Cost per Actions App Custom Event.Fb Mobile Add To Wishlist Cost per Actions App Custom Event.Fb Mobile Add To Wishlist Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_complete_registration NUMERIC Cost per Mobile App Registrations Completed Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads. Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_content_view NUMERIC Cost per Mobile Content Views Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads. Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout NUMERIC Cost per Actions App Custom Event.Fb Mobile Initiated Checkout Cost per Actions App Custom Event.Fb Mobile Initiated Checkout Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_level_achieved NUMERIC Cost per Mobile App Levels Completed Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_purchase NUMERIC Cost per Actions App Custom Event.Fb Mobile Purchase Cost per Actions App Custom Event.Fb Mobile Purchase Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_search NUMERIC Cost per Actions App Custom Event.Fb Mobile Search Cost per Actions App Custom Event.Fb Mobile Search Cost Per Action
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion NUMERIC Cost per Actions App Custom Event.Fb Mobile Tutorial Completion Cost per Actions App Custom Event.Fb Mobile Tutorial Completion Cost Per Action
cost_per_action_type_app_custom_event_other NUMERIC Cost per Mobile App - Other Cost per Mobile App - Other Cost Per Action
cost_per_action_type_checkin NUMERIC Cost per Check-Ins Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. Cost Per Action
cost_per_action_type_click_to_call_call_confirm NUMERIC Cost per Call Confirmation Clicks Cost per The number of call confirmation clicks attributed to your ads. Cost Per Action
cost_per_action_type_click_to_call_native_20s_call_connect NUMERIC Cost per 20-second Phone Calls Cost per The number of times calls placed resulted in successful connections lasting at least 20 seconds. Cost Per Action
cost_per_action_type_click_to_call_native_60s_call_connect NUMERIC Cost per 60-second Phone Calls Cost per The number of times calls placed resulted in successful connections lasting at least 60 seconds. Cost Per Action
cost_per_action_type_click_to_call_native_call_placed NUMERIC Cost per Calls Placed Cost per The number of times a call was made to your business by selecting an ad. Cost Per Action
cost_per_action_type_comment NUMERIC Cost per Post Comments Cost per The number of comments on your ads. Cost Per Action
cost_per_action_type_complete_registration NUMERIC Cost per Registrations Completed Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_initiate_checkout NUMERIC Cost per Checkouts Initiated Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_landing_page_view NUMERIC Cost per Landing Page Views Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. Cost Per Action
cost_per_action_type_lead NUMERIC Cost per Leads Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_like NUMERIC Cost per Page Likes Cost per The number of likes of your Facebook Page attributed to your ads. Cost Per Action
cost_per_action_type_link_click NUMERIC Cost per Link Clicks Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Cost Per Action
cost_per_action_type_mobile_app_install NUMERIC Cost per Mobile App Installs Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info NUMERIC Cost per Website Adds of Payment Info Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart NUMERIC Cost per Website Adds to Cart Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist NUMERIC Cost per Website Adds to Wishlist Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration NUMERIC Cost per Website Registrations Completed Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_custom NUMERIC Cost per Custom Events Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout NUMERIC Cost per Website Checkouts Initiated Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_lead NUMERIC Cost per Website Leads Cost per The number of lead events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_purchase NUMERIC Cost per Website Purchases Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_search NUMERIC Cost per Website Searches Cost per The number of search events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_offsite_conversion_fb_pixel_view_content NUMERIC Cost per Website Content Views Cost per The number of view content events tracked by the pixel on your website and attributed to your ads. Cost Per Action
cost_per_action_type_omni_achievement_unlocked NUMERIC Cost per Achievements Unlocked Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_activate_app NUMERIC Cost per App Activations Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_add_to_cart NUMERIC Omni Cost per Adds to Cart Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_app_install NUMERIC Cost per App Installs Cost per The number of app installs that were recorded as app events and attributed to your ads. Cost Per Action
cost_per_action_type_omni_complete_registration NUMERIC Omni Cost per Registrations Completed Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_custom NUMERIC Cost per Actions Omni Custom Cost per Actions Omni Custom Cost Per Action
cost_per_action_type_omni_initiated_checkout NUMERIC Omni Cost per Checkouts Initiated Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_level_achieved NUMERIC Cost per Levels Achieved Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_purchase NUMERIC Cost per Purchases Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_rate NUMERIC Cost per Ratings Submitted Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_search NUMERIC Omni Cost per Searches Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_spend_credits NUMERIC Cost per Credit Spends Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. Cost Per Action
cost_per_action_type_omni_tutorial_completion NUMERIC Cost per Tutorials Completed Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_omni_view_content NUMERIC Omni Cost per Content Views Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_onsite_conversion_flow_complete NUMERIC Cost per On-Facebook Workflow Completions Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Cost Per Action
cost_per_action_type_onsite_conversion_lead_grouped NUMERIC Cost per On-Facebook Leads Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. Cost Per Action
cost_per_action_type_onsite_conversion_messaging_block NUMERIC Cost per Blocked Messaging Connections Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads. Cost Per Action
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d NUMERIC Cost per New Messaging Connections Cost per The number of people your business added as messaging connections, attributed to your ads. Cost Per Action
cost_per_action_type_onsite_conversion_post_save NUMERIC Cost per Post Saves Cost per The total number of times your ad has been saved. Cost Per Action
cost_per_action_type_onsite_conversion_purchase NUMERIC Cost per On-Facebook Purchases Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Cost Per Action
cost_per_action_type_onsite_web_add_to_cart NUMERIC Cost per Actions Onsite Web Add To Cart Cost per Actions Onsite Web Add To Cart Cost Per Action
cost_per_action_type_onsite_web_app_add_to_cart NUMERIC Cost per Actions Onsite Web App Add To Cart Cost per Actions Onsite Web App Add To Cart Cost Per Action
cost_per_action_type_onsite_web_app_purchase NUMERIC Cost per Actions Onsite Web App Purchase Cost per Actions Onsite Web App Purchase Cost Per Action
cost_per_action_type_onsite_web_purchase NUMERIC Cost per Actions Onsite Web Purchase Cost per Actions Onsite Web Purchase Cost Per Action
cost_per_action_type_page_engagement NUMERIC Cost per Page Engagement Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. Cost Per Action
cost_per_action_type_photo_view NUMERIC Cost per Photo Views Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. Cost Per Action
cost_per_action_type_post NUMERIC Cost per Post Shares Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. Cost Per Action
cost_per_action_type_post_engagement NUMERIC Cost per Post Engagement Cost per The total number of actions that people take involving your ads. Cost Per Action
cost_per_action_type_post_reaction NUMERIC Cost per Post Reactions Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. Cost Per Action
cost_per_action_type_rsvp NUMERIC Cost per Event Responses Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. Cost Per Action
cost_per_action_type_search NUMERIC Cost per Searches Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_action_type_video_view NUMERIC Cost per 3-Second Video Plays Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Cost Per Action
cost_per_action_type_view_content NUMERIC Cost per Content Views Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. Cost Per Action
cost_per_conversion_ad_click_mobile_app NUMERIC Cost per mobile app ad click conversion Cost per mobile app ad click conversion Conversions
cost_per_conversion_ad_impression_mobile_app NUMERIC Cost per mobile app ad impression conversion Cost per mobile app ad impression conversion Conversions
cost_per_conversion_cancel_subscription_mobile_app NUMERIC Cost per mobile app cancel subscription conversion Cost per mobile app cancel subscription conversion Conversions
cost_per_conversion_cancel_subscription_offline NUMERIC Cost per offline cancel subscription conversion Cost per offline cancel subscription conversion Conversions
cost_per_conversion_cancel_subscription_total NUMERIC Cost per cancel subscription conversion Cost per cancel subscription conversion Conversions
cost_per_conversion_cancel_subscription_website NUMERIC Cost per website cancel subscription conversion Cost per website cancel subscription conversion Conversions
cost_per_conversion_contact_mobile_app NUMERIC Cost per mobile app contact conversion Cost per mobile app contact conversion Conversions
cost_per_conversion_contact_offline NUMERIC Cost per offline contact conversion Cost per offline contact conversion Conversions
cost_per_conversion_contact_total NUMERIC Cost per contact conversion Cost per contact conversion Conversions
cost_per_conversion_contact_website NUMERIC Cost per website contact conversion Cost per website contact conversion Conversions
cost_per_conversion_customize_product_mobile_app NUMERIC Cost per mobile app customize product conversion Cost per mobile app customize product conversion Conversions
cost_per_conversion_customize_product_offline NUMERIC Cost per offline customize product conversion Cost per offline customize product conversion Conversions
cost_per_conversion_customize_product_total NUMERIC Cost per customize product conversion Cost per customize product conversion Conversions
cost_per_conversion_customize_product_website NUMERIC Cost per website customize product conversion Cost per website customize product conversion Conversions
cost_per_conversion_donate_mobile_app NUMERIC Cost per mobile app donate conversion Cost per mobile app donate conversion Conversions
cost_per_conversion_donate_offline NUMERIC Cost per offline donate conversion Cost per offline donate conversion Conversions
cost_per_conversion_donate_on_facebook NUMERIC Cost per donate on facebook conversion Cost per donate on facebook conversion Conversions
cost_per_conversion_donate_total NUMERIC Cost per donate conversion Cost per donate conversion Conversions
cost_per_conversion_donate_website NUMERIC Cost per website donate conversion Cost per website donate conversion Conversions
cost_per_conversion_find_location_mobile_app NUMERIC Cost per mobile app find location conversion Cost per mobile app find location conversion Conversions
cost_per_conversion_find_location_offline NUMERIC Cost per offline find location conversion Cost per offline find location conversion Conversions
cost_per_conversion_find_location_total NUMERIC Cost per find location conversion Cost per find location conversion Conversions
cost_per_conversion_find_location_website NUMERIC Cost per website find location conversion Cost per website find location conversion Conversions
cost_per_conversion_recurring_subscription_payment_mobile_app NUMERIC Cost per mobile app recurring subscription payment conversion Cost per mobile app recurring subscription payment conversion Conversions
cost_per_conversion_recurring_subscription_payment_offline NUMERIC Cost per offline recurring subscription payment conversion Cost per offline recurring subscription payment conversion Conversions
cost_per_conversion_recurring_subscription_payment_total NUMERIC Cost per recurring subscription payment conversion Cost per recurring subscription payment conversion Conversions
cost_per_conversion_recurring_subscription_payment_website NUMERIC Cost per website recurring subscription payment conversion Cost per website recurring subscription payment conversion Conversions
cost_per_conversion_schedule_mobile_app NUMERIC Cost per mobile app schedule conversion Cost per mobile app schedule conversion Conversions
cost_per_conversion_schedule_offline NUMERIC Cost per offline schedule conversion Cost per offline schedule conversion Conversions
cost_per_conversion_schedule_total NUMERIC Cost per schedule conversion Cost per schedule conversion Conversions
cost_per_conversion_schedule_website NUMERIC Cost per website schedule conversion Cost per website schedule conversion Conversions
cost_per_conversion_start_trial_mobile_app NUMERIC Cost per mobile app trial started conversion Cost per mobile app trial started conversion Conversions
cost_per_conversion_start_trial_offline NUMERIC Cost per offline trial started conversion Cost per offline trial started conversion Conversions
cost_per_conversion_start_trial_total NUMERIC Cost per trial started conversion Cost per trial started conversion Conversions
cost_per_conversion_start_trial_website NUMERIC Cost per website trial started conversion Cost per website trial started conversion Conversions
cost_per_conversion_submit_application_mobile_app NUMERIC Cost per mobile app submit application conversion Cost per mobile app submit application conversion Conversions
cost_per_conversion_submit_application_offline NUMERIC Cost per offline submit application conversion Cost per offline submit application conversion Conversions
cost_per_conversion_submit_application_on_facebook NUMERIC Cost per submit application on facebook conversion Cost per submit application on facebook conversion Conversions
cost_per_conversion_submit_application_total NUMERIC Cost per submit application conversion Cost per submit application conversion Conversions
cost_per_conversion_submit_application_website NUMERIC Cost per website submit application conversion Cost per website submit application conversion Conversions
cost_per_conversion_subscribe_mobile_app NUMERIC Cost per mobile app subscribe conversion Cost per mobile app subscribe conversion Conversions
cost_per_conversion_subscribe_offline NUMERIC Cost per offline subscribe conversion Cost per offline subscribe conversion Conversions
cost_per_conversion_subscribe_total NUMERIC Cost per subscribe conversion Cost per subscribe conversion Conversions
cost_per_conversion_subscribe_website NUMERIC Cost per website subscribe conversion Cost per website subscribe conversion Conversions
cost_per_estimated_ad_recallers NUMERIC Cost per Estimated Ad Recall Lift Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. Cost Per Action
cost_per_outbound_click_outbound_click NUMERIC Cost per Outbound Clicks Cost per The number of clicks on links that take people off Facebook-owned properties. Cost Per Outbound
cost_per_thruplay_video_view NUMERIC Cost per ThruPlays Cost per The number of times your video was played to completion, or for at least 15 seconds. Cost Per Thruplay
cost_per_unique_action_click_to_call_call_confirm NUMERIC Cost per Unique Call Confirmation Clicks Cost per The number of call confirmation clicks attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_add_payment_info NUMERIC Cost per Unique Adds of Payment Info Cost per The estimated number of people who submitted payment info. Cost Per Unique Action
cost_per_unique_action_type_add_to_cart NUMERIC Cost per Unique Actions Add To Cart Cost per Unique Actions Add To Cart Cost Per Unique Action
cost_per_unique_action_type_add_to_wishlist NUMERIC Cost per Unique Adds to Wishlist Cost per The estimated number of people who added items to their wishlist. Cost Per Unique Action
cost_per_unique_action_type_app_custom_event NUMERIC Cost per Unique Actions App Custom Event Cost per Unique Actions App Custom Event Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Activate App Cost per Unique Actions App Custom Event.Fb Mobile Activate App Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Content View Cost per Unique Actions App Custom Event.Fb Mobile Content View Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Purchase Cost per Unique Actions App Custom Event.Fb Mobile Purchase Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_search NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Search Cost per Unique Actions App Custom Event.Fb Mobile Search Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion NUMERIC Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion Cost Per Unique Action
cost_per_unique_action_type_app_custom_event_other NUMERIC Cost per Unique Actions App Custom Event.Other Cost per Unique Actions App Custom Event.Other Cost Per Unique Action
cost_per_unique_action_type_checkin NUMERIC Cost per Unique Check-Ins Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. Cost Per Unique Action
cost_per_unique_action_type_comment NUMERIC Cost per Unique Post Comments Cost per The number of people with comments on your ads. Cost Per Unique Action
cost_per_unique_action_type_complete_registration NUMERIC Cost per Unique Registrations Completed Cost per The estimated number of people who registered. Cost Per Unique Action
cost_per_unique_action_type_initiate_checkout NUMERIC Cost per Unique Checkouts Initiated Cost per The estimated number of people who initiated checkouts. Cost Per Unique Action
cost_per_unique_action_type_landing_page_view NUMERIC Cost per Unique Landing Page Views Cost per The number of people who caused a landing page view. Cost Per Unique Action
cost_per_unique_action_type_lead NUMERIC Cost per Unique Leads Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. Cost Per Unique Action
cost_per_unique_action_type_like NUMERIC Cost per Unique Page Likes Cost per The number of people with likes of your Facebook Page attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_link_click NUMERIC Cost per Unique Link Clicks Cost per The number of people who performed a link click. Cost Per Unique Action
cost_per_unique_action_type_mobile_app_install NUMERIC Cost per Unique Mobile App Installs Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion NUMERIC (Deprecated) Cost per Unique Website Conversions Cost per The number of unique people who with conversion events attributed to your ads (estimated) Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info NUMERIC Cost per Unique Website Adds of Payment Info Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart NUMERIC Cost per Unique Website Adds to Cart Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist NUMERIC Cost per Unique Website Adds to Wishlist Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration NUMERIC Cost per Unique Website Registrations Completed Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout NUMERIC Cost per Unique Website Checkouts Initiated Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead NUMERIC Cost per Unique Website Leads Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase NUMERIC Cost per Unique Website Purchases Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_search NUMERIC Cost per Unique Website Searches Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content NUMERIC Cost per Unique Website Content Views Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_omni_achievement_unlocked NUMERIC Cost per Unique Achievements Unlocked Cost per The estimated number of people who unlocked achievements. Cost Per Unique Action
cost_per_unique_action_type_omni_activate_app NUMERIC Cost per Unique App Activations Cost per The estimated number of people who performed app activations. Cost Per Unique Action
cost_per_unique_action_type_omni_add_to_cart NUMERIC Cost per Unique Adds to Cart Cost per The estimated number of people who added items to their cart. Cost Per Unique Action
cost_per_unique_action_type_omni_app_install NUMERIC Cost per Unique App Installs Cost per The number of unique people who took this action attributed to your ads (estimated) Cost Per Unique Action
cost_per_unique_action_type_omni_complete_registration NUMERIC Omni Cost per Unique Registrations Completed Cost per The estimated number of people who registered. Cost Per Unique Action
cost_per_unique_action_type_omni_custom NUMERIC Cost per Unique Actions Omni Custom Cost per Unique Actions Omni Custom Cost Per Unique Action
cost_per_unique_action_type_omni_initiated_checkout NUMERIC Omni Cost per Unique Checkouts Initiated Cost per The estimated number of people who initiated checkouts. Cost Per Unique Action
cost_per_unique_action_type_omni_level_achieved NUMERIC Cost per Unique Levels Completed Cost per The estimated number of people who achieved levels. Cost Per Unique Action
cost_per_unique_action_type_omni_purchase NUMERIC Cost per Unique Purchases Cost per The estimated number of people who completed at least one purchase. Cost Per Unique Action
cost_per_unique_action_type_omni_rate NUMERIC Cost per Unique Ratings Submitted Cost per The estimated number of people who submitted ratings. Cost Per Unique Action
cost_per_unique_action_type_omni_search NUMERIC Cost per Unique Searches Cost per The estimated number of people who searched. Cost Per Unique Action
cost_per_unique_action_type_omni_spend_credits NUMERIC Cost per Unique Credit Spends Cost per The estimated number of people who spent credits. Cost Per Unique Action
cost_per_unique_action_type_omni_tutorial_completion NUMERIC Cost per Unique Tutorials Completed Cost per The estimated number of people who completed tutorials. Cost Per Unique Action
cost_per_unique_action_type_omni_view_content NUMERIC Omni Cost per Unique Content Views Cost per The estimated number of people who viewed content. Cost Per Unique Action
cost_per_unique_action_type_onsite_conversion_flow_complete NUMERIC Cost per Unique On-Facebook Workflow Completions Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_onsite_conversion_lead_grouped NUMERIC Cost per Unique On-Facebook Leads Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_onsite_conversion_messaging_block NUMERIC Cost per Unique Blocked Messaging Connections Cost per The number of people that blocked a messaging connection with your business, attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_onsite_conversion_purchase NUMERIC Cost per Unique On-Facebook Purchases Cost per The number of unique people who took this action attributed to your ads (estimated) Cost Per Unique Action
cost_per_unique_action_type_onsite_web_add_to_cart NUMERIC Cost per Unique Actions Onsite Web Add To Cart Cost per Unique Actions Onsite Web Add To Cart Cost Per Unique Action
cost_per_unique_action_type_onsite_web_app_add_to_cart NUMERIC Cost per Unique Actions Onsite Web App Add To Cart Cost per Unique Actions Onsite Web App Add To Cart Cost Per Unique Action
cost_per_unique_action_type_onsite_web_app_purchase NUMERIC Cost per Unique Actions Onsite Web App Purchase Cost per Unique Actions Onsite Web App Purchase Cost Per Unique Action
cost_per_unique_action_type_onsite_web_purchase NUMERIC Cost per Unique Actions Onsite Web Purchase Cost per Unique Actions Onsite Web Purchase Cost Per Unique Action
cost_per_unique_action_type_page_engagement NUMERIC Cost per Unique Page Engagement Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_photo_view NUMERIC Cost per Unique Photo Views Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. Cost Per Unique Action
cost_per_unique_action_type_post_engagement NUMERIC Cost per Unique Post Engagement Cost per The total number of people who took actions involving your ads. Cost Per Unique Action
cost_per_unique_action_type_post_reaction NUMERIC Cost per Unique Post Reactions Cost per The number of unique people who took this action attributed to your ads (estimated) Cost Per Unique Action
cost_per_unique_action_type_purchase NUMERIC Cost per Unique Actions Purchase Cost per Unique Actions Purchase Cost Per Unique Action
cost_per_unique_action_type_rsvp NUMERIC Cost per Unique Event Responses Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. Cost Per Unique Action
cost_per_unique_action_type_search NUMERIC Cost per Unique Actions Search Cost per Unique Actions Search Cost Per Unique Action
cost_per_unique_action_type_video_view NUMERIC Cost per Unique 3-Second Continuous Video Plays Cost per The number of unique people who took this action attributed to your ads (estimated) Cost Per Unique Action
cost_per_unique_action_type_view_content NUMERIC Cost per Unique Content Views Cost per The estimated number of people who viewed content. Cost Per Unique Action
cost_per_unique_click NUMERIC Cost per Unique Clicks Cost per The number of people who performed a click (all). Cost Per Unique Action
cost_per_unique_outbound_click_outbound_click NUMERIC Cost per Unique Outbound Clicks Cost per The number of people who performed an outbound click. Cost Per Unique Action
country COUNTRY Country The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. Location
cpc NUMERIC CPC The average cost for each click (all). Clicks Cost
cpm NUMERIC CPM The average cost for 1,000 impressions. Clicks Cost
cpp NUMERIC Cost per 1,000 People Reached The average cost to reach 1,000 people. Clicks Cost
creative_id TEXT Creative ID Unique ID for an ad creative Ad
ctr PERCENT CTR The percentage of times people saw your ad and performed a click (all). Clicks Cost
currency TEXT Currency Currency that is used by your ad account. Account
custom_conversion_action_count NUMERIC Custom conversion action count The number of custom conversion actions Custom Conversions
custom_conversion_action_name TEXT Custom conversion action name The name of the custom conversion action Custom Conversions
custom_conversion_action_value NUMERIC Custom conversion action value The value of custom conversion actions Custom Conversions
custom_conversion_business_id TEXT Custom Conversion Business ID ID of the Business that owns the custom conversion Custom Conversion Definition
custom_conversion_business_name TEXT Custom Conversion Business Name Name of the Business that owns the custom conversion Custom Conversion Definition
custom_conversion_creation_time TIMESTAMP Custom Conversion Creation Time Time at which the conversion was created Custom Conversion Definition
custom_conversion_custom_event_type TEXT Custom Conversion Custom Event Type The type of the conversion event, e.g. PURCHASE Custom Conversion Definition
custom_conversion_data_sources TEXT Custom Conversion Data Sources Event sources of the custom conversion Custom Conversion Definition
custom_conversion_default_conversion_value NUMERIC Custom Conversion Default Conversion Value When conversion is URL based, the default conversion value associated to each conversion Custom Conversion Definition
custom_conversion_description TEXT Custom Conversion Description Description of the custom conversion Custom Conversion Definition
custom_conversion_event_source_type TEXT Custom Conversion Event Source Type Event source type of the custom conversion, e.g. pixel, app, etc Custom Conversion Definition
custom_conversion_first_fired_time TIMESTAMP Custom Conversion First Fired Time Time at which the pixel was ашкые fired Custom Conversion Definition
custom_conversion_id TEXT Custom Conversion ID ID of the custom conversion Custom Conversion Definition
custom_conversion_is_archived BOOLEAN Custom Conversion Is Archived Whether this conversion is archived. Archived conversions are no longer tracked in the system Custom Conversion Definition
custom_conversion_is_unavailable BOOLEAN Custom Conversion Is Unavailable Whether this conversion is unavailable Custom Conversion Definition
custom_conversion_last_fired_time TIMESTAMP Custom Conversion Last Fired Time Time at which the pixel was last fired Custom Conversion Definition
custom_conversion_name TEXT Custom Conversion Name Name of the custom conversion Custom Conversion Definition
custom_conversion_pixel_id TEXT Custom Conversion Pixel ID Custom conversion Pixel ID Custom Conversion Definition
custom_conversion_retention_days NUMERIC Custom Conversion Pixel Retention Days Retention period for advanced rule Custom Conversion Definition
custom_conversion_rule TEXT Custom Conversion Rule Rule of the custom conversion Custom Conversion Definition
datasource TEXT Data Source The name of the Windsor connector returning the row undefined
date DATE Date The dimension that determines how date-based data in a chart is handled (the time dimension). Time
date_start DATE Reporting Starts The start date for your data. This is controlled by the date range you've selected for your reporting view. Time
date_stop DATE Reporting Ends The end date for your data. This is controlled by the date range you've selected for your reporting view. Time
day_of_month TEXT Day of month Day of the month undefined
description_asset TEXT ID of description asset The ID of the description asset involved in impression, click or action. Description Asset
desktop_feed_standard_preview_url TEXT Desktop Feed Standard Preview URL URL to a preview of the ad, as seen in the desktop feed standard placement Ad
device_platform TEXT Device platform The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. Impressions
dma TEXT Designated Market Area DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company. DMA Regions
effective_instagram_media__alt_text TEXT Instagram Post Media Image Text Descriptive text for images, for accessibility. Effective Media
effective_instagram_media__boost_ads_list TEXT Instagram Post Media Boost Ads List Offers an overview of all Instagram ad information associated with the organic media for ads with ACTIVE status. It includes relative ad ID and ad delivery status. Available for Instagram API with Facebook Login only. Effective Media
effective_instagram_media__boost_eligibility_info TEXT Instagram Post Media Boost Eligibility Info The field provides information about boosting eligibility of a Instagram instagram media as an ad and additional details if not eligible. Available for Instagram API with Facebook Login only. Effective Media
effective_instagram_media__caption TEXT Instagram Post Media Caption Caption. Excludes album children. The @ symbol is excluded, unless the app user can perform admin-equivalent tasks on the Facebook Page connected to the Instagram account used to create the caption. Effective Media
effective_instagram_media__comments_count NUMERIC Instagram Post Media Comments Count Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. Effective Media
effective_instagram_media__id TEXT Instagram Post Media Image Id Descriptive text for images, for accessibility. Effective Media
effective_instagram_media__is_comment_enabled TEXT Instagram Post Media Is Comment Enabled Indicates if comments are enabled or disabled. Excludes album children. Effective Media
effective_instagram_media__is_shared_to_feed TEXT Instagram Post Media Is Shared To Feed For Reels only. When true, indicates that the reel can appear in both the Feed and Reels tabs. When false, indicates that the reel can only appear in the Reels tab. Effective Media
effective_instagram_media__legacy_instagram_media_id TEXT Instagram Post Media Legacy Instagram Media Id The ID for Instagram media that was created for Marketing API endpoints for v21.0 and older. Effective Media
effective_instagram_media__like_count NUMERIC Instagram Post Media Like Count Count of likes on the media, including replies on comments. Excludes likes on album child media and likes on promoted posts created from the media. If queried indirectly through another endpoint or field expansion the like_count field is omitted if the media owner has hidden like counts. Effective Media
effective_instagram_media__media_product_type TEXT Instagram Post Media Product Type Surface where the media is published. Can be AD, FEED, STORY or REELS. Available for Instagram API with Facebook Login only. Effective Media
effective_instagram_media__media_type TEXT Instagram Post Media Type Media type. Can be CAROUSEL_ALBUM, IMAGE, or VIDEO. Effective Media
effective_instagram_media__media_url TEXT Instagram Post Media URL The URL for the media. The media_url field is omitted from responses if the media contains copyrighted material or has been flagged for a copyright violation. Examples of copyrighted material can include audio on reels. Effective Media
effective_instagram_media__owner TEXT Instagram Post Media Owner Instagram user ID who created the media. Only returned if the app user making the query also created the media; otherwise, username field is returned instead. Effective Media
effective_instagram_media__permalink TEXT Instagram Post Media Permalink Permanent URL to the media. Effective Media
effective_instagram_media__shortcode TEXT Instagram Post Media Shortcode Shortcode to the media. Effective Media
effective_instagram_media__thumbnail_url IMAGE_URL Instagram Post Media Thumbnail Url Media thumbnail URL. Only available on VIDEO media. Effective Media
effective_instagram_media__timestamp TIMESTAMP Instagram Post Media Creation Date ISO 8601-formatted creation date in UTC (default is UTC ±00:00). Effective Media
effective_instagram_media__username TEXT Instagram Post Media Creator Username Username of user who created the media. Effective Media
effective_instagram_media_id TEXT Instagram Post ID The ID of an Instagram post to use in an ad. Effective
effective_instagram_story_id TEXT Instagram Story ID Used for Instagram Ads. The ID of an Instagram post to display as an Instagram ad. Effective
effective_object_story_id TEXT Facebook Post ID The ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post Effective
effective_status TEXT Effective Status The effective status of the ad.The status could be effective either because of its own status, or the status of its parent campaign. Effective
engagement_rate_ranking TEXT Engagement Rate Ranking How your ad's expected engagement rate compared to ads competing for the same audience. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. Performance
estimated_ad_recall_rate PERCENT Estimated Ad Recall Lift Rate The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. Ad
estimated_ad_recallers NUMERIC Estimated Ad Recall Lift An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. Ad
facebook_permalink_url TEXT Facebook Post URL The URL to the Facebook post, constructed by concatenating 'https://facebook.com/p/' with the effective_object_story_id Ad
facebook_story_mobile_preview_url TEXT Facebook Story Mobile Preview URL URL to a preview of the ad, as seen in the facebook story mobile placement Ad
frequency NUMERIC Frequency The average number of times each person saw your ad. Performance
frequency_value TEXT Number of frequency The number of times an ad in your Reach and Frequency campaign was served to each person. Deprecated
gender TEXT Gender Gender of people you've reached. People who don't list their gender are shown as 'not specified'. User
hourly_stats_aggregated_by_advertiser_time_zone TEXT Hourly delivery stats (advertiser time zone) Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM. Time Aggregate Advertiser
hourly_stats_aggregated_by_audience_time_zone TEXT Hourly delivery stats (audience time zone) Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM. Time Aggregate Audience
image_asset TEXT ID of image asset The ID of the image asset involved in impression, click or action. Image Asset
image_url IMAGE_URL Ad Image URL A URL for the image for this creative. We save the image at this URL to the ad account's image library. Dynamic Creative Ads
impression_device TEXT Device (Impression) The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. Impressions
impressions NUMERIC Impressions The number of times your ads were on screen. Performance
instagram_actor_id TEXT Instagram Page ID Used for Instagram Ads. Provide Instagram account ID used for running these ads. Ad
instagram_permalink_url TEXT Instagram Post URL URL for a post on Instagram you want to run as an ad. Also known as Instagram media. Ad
instagram_profile_visits NUMERIC Instagram Profile Visits The number of times users visit an advertiser's Instagram profile as a result of interacting with an ad. Performance
instagram_standard_preview_url TEXT Instagram Standard Preview URL URL to a preview of the ad, as seen in the instagram standard placement Ad
instagram_story_preview_url TEXT Instagram Story Preview URL URL to a preview of the ad, as seen in the instagram story placement Ad
instant_article_standard_preview_url TEXT Instant Article Standard Preview URL URL to a preview of the ad, as seen in the instant article standard placement Ad
instream_video_desktop_preview_url TEXT Instream Video Desktop Preview URL URL to a preview of the ad, as seen in the instream video desktop placement Ad
instream_video_mobile_preview_url TEXT Instream Video Mobile Preview URL URL to a preview of the ad, as seen in the instream video mobile placement Ad
keyword TEXT Keyword The name of the ad being viewed in reporting (duplicate) Ad
link TEXT Ad Link (Destination URL) The link where the user is taken to upon clicking on the ad. Ad
link_clicks NUMERIC Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate) Dynamic Creative Ads
link_url TEXT Ad Creative Link URL URL for the internal destination for this ad creative. Ad
link_url_asset TEXT ID of the URL asset The ID of the URL asset involved in impression, click or action. Link Asset
link_url_asset_website_url TEXT Website URL of the URL asset The website URL of the URL asset involved in impression, click or action. Dynamic Creative Ads
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase NUMERIC Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase Mobile App
mobile_feed_basic_preview_url TEXT Mobile Feed Basic Preview URL URL to a preview of the ad, as seen in the mobile feed basic placement Mobile App
mobile_feed_standard_preview_url TEXT Mobile Feed Standard Preview URL URL to a preview of the ad, as seen in the mobile feed standard placement Mobile App
month TEXT Month Number of the month undefined
name TEXT Ad Creative Name Name of the link. Ad
now TIMESTAMP Now Current timestamp undefined
object_type TEXT Ad Creative Object Type Object type for the ad creative. Ad
object_url TEXT Ad Creative Object URL Object URL for the ad creative. Ad
objective TEXT Objective The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. Campaign
outbound_clicks_ctr_outbound_click PERCENT Outbound CTR The percentage of times people saw your ad and performed an outbound click. Clicks
outbound_clicks_outbound_click NUMERIC Outbound Clicks The number of clicks on links that take people off Facebook-owned properties. Clicks
place_page_id TEXT The ID of the place page The ID of the place page involved in impression or click. Impressions
placement_ad_thumbnail_url IMAGE_URL Thumbnail url for Placement Asset Customization ads. Thumbnail image URL for Placement Asset Customization ads. See https://developers.facebook.com/docs/marketing-api/ad-creative/asset-feed-spec/ for details. Ad
platform_position TEXT Ad Placement Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed. Impressions
product_id TEXT The ID and name of the product The ID and name of the product involved in impression, click, or action. Product
promoted_post_full_picture IMAGE_URL Promoted Post Full Picture Full size picture from attachment Dynamic Creative Ads
publisher_platform TEXT Ad Platform Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network. Impressions
purchase_roas_omni_purchase NUMERIC Purchase ROAS The total return on ad spend (ROAS) from purchases. This is based on the value of all conversions across web, app, and offline, as attributed to your ads. Ad
quality_ranking TEXT Quality Ranking How your ad's perceived quality compared to ads competing for the same audience. Performance
reach NUMERIC Reach The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. Performance
region REGION Region The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. Location
simple_video_time_watched_actions_video_view NUMERIC (Internal) Video Play Time (Duplicate) (Internal) duplicate of video_avg_time_watched_actions_video_view to be used in the aggregate_formula Video
source TEXT Source The name of the Windsor connector returning the row undefined
source_instagram_media_id TEXT Instagram Source Media ID Instagram Media ID of post for creative that was set up using an Instagram post. Ad
spend NUMERIC Amount Spent The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. Campaign
spend_cap NUMERIC Account Spend Cap The total amount that this account can spend, after which all campaigns will be paused, based on amount_spent. A value of 0 signifies no spending-cap and setting a new spend cap only applies to spend AFTER the time at which you set it. Account
status TEXT Ad Status The status of the ad. Ad
template_url TEXT Ad Creative Template URL Tracking template URL for the ad creative. Ad
thumbnail_url IMAGE_URL Ad Creative Thumbnail URL Thumbnail image URL for the ad creative. Ad
title TEXT Ad Creative Title Title for link ad, which does not belong to a page. Ad
title_asset TEXT ID of the title asset The ID of the title asset involved in impression, click or action. Title Asset
today DATE Today Today's date undefined
totalcost NUMERIC Total Cost The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate) Campaign
unique_actions_add_payment_info NUMERIC Unique Adds of Payment Info The estimated number of people who submitted payment info. Unique Actions
unique_actions_add_to_cart NUMERIC Unique Actions Add To Cart Unique Actions Add To Cart Unique Actions
unique_actions_add_to_wishlist NUMERIC Unique Adds to Wishlist The estimated number of people who added items to their wishlist. Unique Actions
unique_actions_app_custom_event NUMERIC Unique Actions App Custom Event Unique Actions App Custom Event Unique Actions
unique_actions_app_custom_event_fb_mobile_activate_app NUMERIC Unique Actions App Custom Event.Fb Mobile Activate App Unique Actions App Custom Event.Fb Mobile Activate App Unique Actions
unique_actions_app_custom_event_fb_mobile_add_payment_info NUMERIC Unique Actions App Custom Event.Fb Mobile Add Payment Info Unique Actions App Custom Event.Fb Mobile Add Payment Info Unique Actions
unique_actions_app_custom_event_fb_mobile_add_to_cart NUMERIC Unique Actions App Custom Event.Fb Mobile Add To Cart Unique Actions App Custom Event.Fb Mobile Add To Cart Unique Actions
unique_actions_app_custom_event_fb_mobile_add_to_wishlist NUMERIC Unique Actions App Custom Event.Fb Mobile Add To Wishlist Unique Actions App Custom Event.Fb Mobile Add To Wishlist Unique Actions
unique_actions_app_custom_event_fb_mobile_complete_registration NUMERIC Unique Actions App Custom Event.Fb Mobile Complete Registration Unique Actions App Custom Event.Fb Mobile Complete Registration Unique Actions
unique_actions_app_custom_event_fb_mobile_content_view NUMERIC Unique Actions App Custom Event.Fb Mobile Content View Unique Actions App Custom Event.Fb Mobile Content View Unique Actions
unique_actions_app_custom_event_fb_mobile_initiated_checkout NUMERIC Unique Actions App Custom Event.Fb Mobile Initiated Checkout Unique Actions App Custom Event.Fb Mobile Initiated Checkout Unique Actions
unique_actions_app_custom_event_fb_mobile_level_achieved NUMERIC Unique Actions App Custom Event.Fb Mobile Level Achieved Unique Actions App Custom Event.Fb Mobile Level Achieved Unique Actions
unique_actions_app_custom_event_fb_mobile_purchase NUMERIC Unique Actions App Custom Event.Fb Mobile Purchase Unique Actions App Custom Event.Fb Mobile Purchase Unique Actions
unique_actions_app_custom_event_fb_mobile_search NUMERIC Unique Actions App Custom Event.Fb Mobile Search Unique Actions App Custom Event.Fb Mobile Search Unique Actions
unique_actions_app_custom_event_fb_mobile_tutorial_completion NUMERIC Unique Actions App Custom Event.Fb Mobile Tutorial Completion Unique Actions App Custom Event.Fb Mobile Tutorial Completion Unique Actions
unique_actions_app_custom_event_other NUMERIC Unique Actions App Custom Event.Other Unique Actions App Custom Event.Other Unique Actions
unique_actions_checkin NUMERIC Unique Check-Ins The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. Unique Actions
unique_actions_click_to_call_call_confirm NUMERIC Unique Call Confirmation Clicks The number of call confirmation clicks attributed to your ads. Unique Actions
unique_actions_comment NUMERIC Unique Post Comments The number of people with comments on your ads. Unique Actions
unique_actions_complete_registration NUMERIC Unique Registrations Completed The estimated number of people who registered. Unique Actions
unique_actions_initiate_checkout NUMERIC Unique Checkouts Initiated The estimated number of people who initiated checkouts. Unique Actions
unique_actions_landing_page_view NUMERIC Unique Landing Page Views The number of people who caused a landing page view. Unique Actions
unique_actions_lead NUMERIC Unique Leads The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. Unique Actions
unique_actions_like NUMERIC Unique Page Likes The number of people with likes of your Facebook Page attributed to your ads. Unique Actions
unique_actions_link_click NUMERIC Unique Link Clicks The number of people who performed a link click. Unique Actions
unique_actions_mobile_app_install NUMERIC Unique Mobile App Installs The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. Unique Actions
unique_actions_offsite_conversion NUMERIC (Deprecated) Unique Website Conversions The number of unique people who with conversion events attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_add_payment_info NUMERIC Unique Website Adds of Payment Info The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_add_to_cart NUMERIC Unique Website Adds to Cart The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_add_to_wishlist NUMERIC Unique Website Adds to Wishlist The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_complete_registration NUMERIC Unique Website Registrations Completed The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_initiate_checkout NUMERIC Unique Website Checkouts Initiated The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_lead NUMERIC Unique Website Leads The number of people with lead events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_purchase NUMERIC Unique Website Purchases The number of people with purchase events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_search NUMERIC Unique Website Searches The number of people with search events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_offsite_conversion_fb_pixel_view_content NUMERIC Unique Website Content Views The number of people with view content events tracked by the pixel on your website and attributed to your ads. Unique Actions
unique_actions_omni_achievement_unlocked NUMERIC Unique Achievements Unlocked The estimated number of people who unlocked achievements. Unique Actions
unique_actions_omni_activate_app NUMERIC Unique App Activations The estimated number of people who performed app activations. Unique Actions
unique_actions_omni_add_to_cart NUMERIC Unique Adds to Cart The estimated number of people who added items to their cart. Unique Actions
unique_actions_omni_app_install NUMERIC Unique App Installs The number of unique people who took this action attributed to your ads (estimated) Unique Actions
unique_actions_omni_complete_registration NUMERIC Omni Unique Registrations Completed The estimated number of people who registered. Unique Actions
unique_actions_omni_custom NUMERIC Unique Actions Omni Custom Unique Actions Omni Custom Unique Actions
unique_actions_omni_initiated_checkout NUMERIC Unique Omni Checkouts Initiated The estimated number of people who initiated checkouts. Unique Actions
unique_actions_omni_level_achieved NUMERIC Unique Levels Completed The estimated number of people who achieved levels. Unique Actions
unique_actions_omni_purchase NUMERIC Omni Unique Purchases The estimated number of people who completed at least one purchase. Unique Actions
unique_actions_omni_rate NUMERIC Unique Ratings Submitted The estimated number of people who submitted ratings. Unique Actions
unique_actions_omni_search NUMERIC Unique Searches The estimated number of people who searched. Unique Actions
unique_actions_omni_spend_credits NUMERIC Unique Credit Spends The estimated number of people who spent credits. Unique Actions
unique_actions_omni_tutorial_completion NUMERIC Unique Tutorials Completed The estimated number of people who completed tutorials. Unique Actions
unique_actions_omni_view_content NUMERIC Unique Omni Content Views The estimated number of people who viewed content. Unique Actions
unique_actions_onsite_conversion_flow_complete NUMERIC Unique On-Facebook Workflow Completions The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Unique Actions
unique_actions_onsite_conversion_lead_grouped NUMERIC Unique On-Facebook Leads The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. Unique Actions
unique_actions_onsite_conversion_messaging_block NUMERIC Unique Blocked Messaging Connections The number of people that blocked a messaging connection with your business, attributed to your ads. Unique Actions
unique_actions_onsite_conversion_purchase NUMERIC Unique On-Facebook Purchases The number of unique people who took this action attributed to your ads (estimated) Unique Actions
unique_actions_onsite_web_add_to_cart NUMERIC Unique Actions Onsite Web Add To Cart Unique Actions Onsite Web Add To Cart Unique Actions
unique_actions_onsite_web_app_add_to_cart NUMERIC Unique Actions Onsite Web App Add To Cart Unique Actions Onsite Web App Add To Cart Unique Actions
unique_actions_onsite_web_app_purchase NUMERIC Unique Actions Onsite Web App Purchase Unique Actions Onsite Web App Purchase Unique Actions
unique_actions_onsite_web_purchase NUMERIC Unique Actions Onsite Web Purchase Unique Actions Onsite Web Purchase Unique Actions
unique_actions_page_engagement NUMERIC Unique Page Engagement The number of people who took action on your Facebook Page and its posts, attributed to your ads. Unique Actions
unique_actions_photo_view NUMERIC Unique Photo Views The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. Unique Actions
unique_actions_post_engagement NUMERIC Unique Post Engagement The total number of people who took actions involving your ads. Unique Actions
unique_actions_post_reaction NUMERIC Unique Post Reactions The number of unique people who took this action attributed to your ads (estimated) Unique Actions
unique_actions_purchase NUMERIC Unique Actions Purchase Unique Actions Purchase Unique Actions
unique_actions_rsvp NUMERIC Unique Event Responses The number of people who responded Interested or Going to your Facebook event, attributed to your ads. Unique Actions
unique_actions_search NUMERIC Unique Actions Search Unique Actions Search Unique Actions
unique_actions_video_view NUMERIC Unique 3-Second Continuous Video Plays The number of unique people who took this action attributed to your ads (estimated) Unique Actions
unique_actions_view_content NUMERIC Unique Content Views The estimated number of people who viewed content. Unique Actions
unique_clicks NUMERIC Unique Clicks The number of people who performed a click (all). Clicks
unique_ctr PERCENT Unique CTR The percentage of people who saw your ad and performed a unique click (all). Clicks
unique_link_clicks_ctr PERCENT Unique Link Clicks CTR The percentage of people who saw your ad and performed a link click. Clicks
unique_outbound_clicks_ctr_outbound_click PERCENT Unique Outbound CTR The percentage of people who saw your ad and performed an outbound click. Clicks
unique_outbound_clicks_outbound_click NUMERIC Unique Outbound Clicks The number of people who performed an outbound click. Clicks
url_tags TEXT Ad Creative URL Tags A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only. Ad
user_segment TEXT User Segment User segment (ex: new, existing) of Advantage+ Shopping Campaigns (ASC). Existing user is specified by the custom audience in ASC settings. User Segments
video_30_sec_watched_actions_video_view NUMERIC Video 30 Sec Watched Actions The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. Video
video_avg_time_watched_actions_video_view NUMERIC Video Average Play Time The average time a video was played, including any time spent replaying the video for a single impression. Video
video_continuous_2_sec_watched_actions_video_view NUMERIC Video Watched for 2 seconds The number of times your video was played for at least 2 continuous seconds. Video
video_p100_watched_actions_video_view NUMERIC Video Watched at 100 percent The number of times your video was played at 100% of its length, including plays that skipped to this point. Video
video_p25_watched_actions_video_view NUMERIC Video Watched at 25 percent The number of times your video was played at 25% of its length, including plays that skipped to this point. Video
video_p50_watched_actions_video_view NUMERIC Video Watched at 50 percent The number of times your video was played at 50% of its length, including plays that skipped to this point. Video
video_p75_watched_actions_video_view NUMERIC Video Watched at 75 percent The number of times your video was played at 75% of its length, including plays that skipped to this point. Video
video_p95_watched_actions_video_view NUMERIC Video Plays at 95 percent The number of times your video was played at 95% of its length, including plays that skipped to this point. Video
video_play_actions_video_view NUMERIC Video Plays The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development. Video
video_thruplay_watched_actions_video_view NUMERIC ThruPlay actions The number of times your video was played to completion, or for at least 15 seconds. Video
website_ctr_link_click PERCENT Website CTR link click The percentage of times people saw your ad and performed a link click. Clicks
website_destination_url TEXT Ad Website Destination URL The link where the user is taken to upon clicking on the ad, including dynamic and customized creatives. See https://developers.facebook.com/docs/marketing-api/ad-creative/asset-feed-spec/ for details. Ad
website_purchase_roas_offsite_conversion_fb_pixel_purchase NUMERIC Website Purchase ROAS The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. Ad
week TEXT Week Week (Sun-Sat). undefined
week_day TEXT Day of week and day number Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. undefined
week_day_iso TEXT Day of week and day number, ISO Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 undefined
week_iso TEXT Week ISO Week, ISO format (Mon-Sun). undefined
year TEXT Year Year undefined
year_month TEXT Yearmonth Year and month, e.g. 2024|3 undefined
year_of_week TEXT Year of week The year that contains first day of the week (Sun-Sat). undefined
year_of_week_iso TEXT Year of week, ISO The year that contains first day of the ISO week (Mon-Sun). undefined
year_week TEXT Year week Year and week for US weeks (Sun-Sat), e.g. 2024|15 undefined
year_week_iso TEXT Year week ISO Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 undefined

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